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一级市场中电力产品的差别化及其带来的市场进入壁垒
引用本文:唐庆博,周渝慧,刘小东.一级市场中电力产品的差别化及其带来的市场进入壁垒[J].电力建设,2004,25(3):65-0.
作者姓名:唐庆博  周渝慧  刘小东
作者单位:北方交通大学,北京市,100044
摘    要:电力市场的建立需要参与竞争的发电企业确立自己在市场中的位置 ,通过其行为的差别化显示与其他竞争者的优势。电力产品的差别化分为横向差别和纵向差别。由于产品的差别化而导致潜在市场进入者横向和纵向的进入壁垒。结果表明这种进入壁垒的存在是发电企业欲进入新市场或保持原有市场份额所应着重关注的问题。

关 键 词:电力市场  差别化  进入壁垒
文章编号:1000-7229(2004)03-0065-03
收稿时间:2010-01-25
修稿时间:2010-01-25

Power Product Differentiation and Market Entry Barrier in the First Grade Market
Tang Qingbo,Zhou Yuhui,Liu Xiaodong.Power Product Differentiation and Market Entry Barrier in the First Grade Market[J].Electric Power Construction,2004,25(3):65-0.
Authors:Tang Qingbo  Zhou Yuhui  Liu Xiaodong
Abstract:The foundation of the power market depends on that the power generati on enterprises in competition establish their own positions in the market and de monstrate its dominance to others by action differentiation. The differentiation of the power products divides into vertical and horizontal ones. This different iation of the products results into the vertical and horizontal entry barrier of potential entrant. The result presents that exist of this entry barrier is the issue that power generation enterprises must care about when they want to enter a new market or keep their inhere market shares.
Keywords:power market  differentiation  entry barrier
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