鉴于快时尚潮流下的针织毛衫风格分析

随着快速发展的流行趋势和市场的全球化,一个代名词出现在服装行业,那就是快时尚。快时尚要求产品更新速度快、品牌竞争激烈,是一种能准确把握时尚的服装消费方式。它的出现宣告了服装新消费时代的到来。在本质上,快时尚就是时尚的进一步全球化、年轻化、网络化和民主化。在这样的冲击下,作为设计者,如何准确把握消费群体,利用本土元素和市场需求优势,发展兼具民族化和国际化的自我服装品牌,带来了很大的挑战和机遇。

Analysis on Knitted Sweaters Under Given the Fast-fashion Style

With the rapid development of globalization and the market trends, a synonym in the apparel industry, it is fast fashion. Fast fashion requires fast update rate product, brand competition, is able to accurately grasp the fashion apparel consumption. It appears announces the arrival of a new consumer era clothing. In essence, the fast fashion is to further the globalization of fashion, young, networking and democratization. Under such a shock, as a designer, how to accurately grasp the consumer groups, the use of local elements and advantages of market demand, the development of both self-nationalization and internationalization clothing brand, has brought great challenges and opportunities.