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| 基于指标体系的电力营销薄弱环节定位分析 | |
| 引用本文： | 帅颖,刘俊勇,丁婧,刘继春,郑华,刘伟,王禹. 基于指标体系的电力营销薄弱环节定位分析[J]. 电力系统及其自动化学报, 2008, 20(6) |
| 作者姓名： | 帅颖 刘俊勇 丁婧 刘继春 郑华 刘伟 王禹 |
| 作者单位： | 四川大学电气信息学院,成都,610065;二滩水电开发有限责任公司,成都,610000 |
| 基金项目： | 973国家重点基础研究发展计划专项资助项目 |
| 摘 要： | 以水电企业为案例,结合其营销工作特性,探讨了营销绩效评价的几个相关问题,利用其影响因素、表现形式、评价指标等建立了新的营销分析指标体系.该体系能在水电企业出现营销绩效滑坡时,通过构造缺陷树的方法逐层追溯关键指标,通过因素分析定位营销薄弱环节,分析问题的根源并提出解决手段.水电企业实例分析及研究表明:该方法能定位出目标年份的营销薄弱环节,分析营销策略优劣,有效地为决策工作提供支持. |
| 关 键 词： | 营销分析 指标体系 薄弱环节 因素分析 |
Weak Point Analysis for Electric Marketing Based on the Indices System |
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| SHUAI Ying,LIU Jun-yong,DING Jing,LIU Ji-chun,ZHENG Hua,LIU Wei,WANG Yu. Weak Point Analysis for Electric Marketing Based on the Indices System[J]. Proceedings of the CSU-EPSA, 2008, 20(6) | |
| Authors: | SHUAI Ying LIU Jun-yong DING Jing LIU Ji-chun ZHENG Hua LIU Wei WANG Yu |
| Affiliation: | SHUAI Ying1,LIU Jun-yong1,DING Jing1,LIU Ji-chun1,ZHENG Hua2,LIU Wei2,WANG Yu2(1.School of Electrical Engineering , Information,Sichuan University,Chengdu 610065,China,2.Ertan Hydropower Development Ltd.,Chengdu 610000,China) |
| Abstract: | This paper cites an example of hydropower enterprise Combining marketing characteristic to research some problems of marketing operation performance.A new indices system considering the influence factor,behavior and evaluating indices is built.The indices system can find the weak point and locate the key indices when the operation performance has reduced.These analysis and calculation model will be of some value to the hydroelectric enterprise participating in the service market. |
| Keywords: | marketing analysis indices system weak point factor analysis |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |