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Validation of the Abstraction Index as a tool for content-effects analysis and content analysis. |
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| Authors: | Haskins J. B. |
| Abstract: | How does the degree of abstractness (Abstraction Index) of a magazine article affect reader interest and satisfaction? 340 readers of a magazine were interviewed about readership and satisfaction of items read. 10 hypotheses were tested. Abstractness discourages persistence but favors satisfaction. The Abstraction Index is useful. (PsycINFO Database Record (c) 2011 APA, all rights reserved) |
| Keywords: | test validation Abstraction Index content-effects analysis content analysis degree of abstractness magazine readership reader satisfaction |