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| 论企业客户关系管理 | |
| 引用本文： | 贾淑玉. 论企业客户关系管理[J]. 机械管理开发, 2006, 0(4): 102-103 |
| 作者姓名： | 贾淑玉 |
| 作者单位： | 大同齿轮有限责任公司,山西,大同,037006 |
| 摘 要： | 客户关系管理系统CRM是把有关市场和客户的信息进行统一管理、共享，并能进行有效分析、处理的新型应用系统，它为企业内部的销售、营销、客户服务等提供全面的支持。帮助企业缩减销售成本、增加收入、寻找扩展业务所需的新市场和新渠道，在提高客户的价值方面CRM具有很广阔的应用空间。 |
| 关 键 词： | 客户关系管理(CRM) 企业核心竞争力 企业管理 |
| 文章编号： | 1003-773X（2006）04-0102-02 |
| 收稿时间： | 2006-05-12 |
| 修稿时间： | 2006-05-12 |
Discusion on Customer Relationship Management |
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| Jia Shuyu. Discusion on Customer Relationship Management[J]. Mechanical Management and Development, 2006, 0(4): 102-103 | |
| Authors: | Jia Shuyu |
| Abstract: | The customer relationship management system(CRM) is a new type of application system that performs united management,share each other and effective analysis and dealing with the information of market and customers,which provides complete support for enterprise internal sales,business and customer service,which helps enterprise to reduce sales cost,increase income,seek and extend new market and new channel for the need of business.CRM posesses broad application space for enhancing customer value. |
| Keywords: | Customer relationship management(CRM) Enterprise core competitive power Enterprise management |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |