Narrative interviewing and narrative analysis in a study of a cross-border merger |
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Authors: | Anne-Marie Søderberg |
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Affiliation: | (1) Department of Intercultural Communication and Management, Copenhagen Business School, Copenhagen, Denmark |
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Abstract: | Narratives are important tools in constructing an organization, and individual and collective narratives about key actors
and critical events compete in defining the organization and making sense of the challenges faced in organizational change
processes.
This article introduces narrative interviewing and narrative analysis as qualitative methods relevant to international business
research, with illustrations from a case study of a cross-border merger. |
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Keywords: | |
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