Psychological empowerment and user satisfaction: Investigating the influences of online brand community participation |
| |
| Affiliation: | 1. Department of Business Administration, Tunghai University, No.1727, Sec.4, Taiwan Boulevard, Taichung, Xitun District, 40704, Taiwan;2. Business School, Shantou University, No.243, Daxue Road, Shantou, Guangdong Province, 515041, China;3. Department of Business Administration, Fu Jen Catholic University, No.510, Zhongzheng Rd., Xinzhuang Dist, New Taipei City 24205, Taiwan |
| |
| Abstract: | The exponential growth of online brand communities has created a platform where empowered consumers can share knowledge and experiences and participate in community activities. Drawing from psychological empowerment theory, this study proposes a comprehensive framework integrating both social and functional views to investigate the determinants that enhance psychological empowerment and user satisfaction, which consequently influence online brand community participation. By shedding light on the explanatory path routes and highlighting the underexplored and distinctive role of psychological empowerment, this study provides theoretical contributions to illustrate how an enabling environment can be cultivated to drive consumer participation in brand value co-creation. |
| |
| Keywords: | |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
