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工商管理高等教育基本特征及其课程体系构建
引用本文:胡远华,蒋建华.工商管理高等教育基本特征及其课程体系构建[J].浙江工业大学学报,2003(2).
作者姓名:胡远华  蒋建华
作者单位:浙江工业大学经贸管理学院,浙江工业大学经贸管理学院 浙江 杭州 310032,浙江 杭州 310032
摘    要:本文运用个案分析和问卷调查方法,探讨了工商管理高等教育的基本特征及其工商管理专业的课程建设问题,作者认为工商管理专业课程体系的构建要着力体现其综合性、应用性和国际性等特点。

关 键 词:工商管理高等教育  特征  课程设置  综合性  应用性  国际性

On basic characteristics of higher business administration and the construction of its curriculum system
HU Yuan - hua,JIANG Jian - hua.On basic characteristics of higher business administration and the construction of its curriculum system[J].Journal of Zhejiang University of Technology,2003(2).
Authors:HU Yuan - hua  JIANG Jian - hua
Abstract:Using questionnaires and case studies, this paper has made a preliminary study of the fundamental characteristics and of the problem in the curriculum design in the business administration discipline in Chinese universities and colleges. Based on the results of the survey and the study, the authors hold that the construction of the curriculum system should be comprehensive, practicable and globalized.
Keywords:characteristics of business administration in higher education  curriculum design  comprehensive  practicable  globalized
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