Attitude organization and the attitude-behavior relation: A reply to Dillon and Kumar. |
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Authors: | Bagozzi, Richard P. Burnkrant, Robert E. |
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Abstract: | ![]() Analyzed W. R. Dillon and A. Kumar's (see record 1985-29911-001) reanalysis of data previously reported by M. Fishbein and I. Ajzen (see record 1974-24385-001) and subsequently reanalyzed by the present authors (see record 1980-30231-001). Data involved attitude–behavior relations. The present authors show that the unidimensional attitude model fails to achieve convergent validity and that the 2-component model achieves convergent, discriminant, and predictive validity. (24 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved) |
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