| 论商品商标翻译的原则与方法 |
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| 引用本文： | 吴娜,廖昌盛.论商品商标翻译的原则与方法[J].包装工程,2009(11). |
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| 作者姓名： | 吴娜 廖昌盛 |
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| 作者单位： | 江西理工大学;赣南师范学院; |
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| 摘 要： | 从商标翻译的原则和方法两方面探讨了在商品包装设计中商标翻译的运用策略,以期达到正确、忠实、准确地翻译商标,增强商品竞争力,帮助企业取得良好经济效益。
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| 关 键 词： | 商品包装 商标翻译 原则和方法 |
On Principles and Methods of Trade Mark Translation |
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| WU Na,LIAO Chang-sheng.On Principles and Methods of Trade Mark Translation[J].Packaging Engineering,2009(11). |
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| Authors: | WU Na LIAO Chang-sheng |
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| Affiliation: | WU Na1,LIAO Chang-sheng2(1.Jiangxi University of Science , Technology,Ganzhou 341000,China,2.Gannan Teacher's College,China) |
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| Abstract: | The application strategy of trade mark translation in packaging design was discussed from the aspects of principles and methods.The purpose was to provide help for correct,faithful,and accurate translation of trade mark. |
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| Keywords: | commodity package trade mark translation principle and method |
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