体验经济时代常州恐龙园的创新战略初探——基于全员参与的视角

对于体验性较强的主题公园来说,实施创新战略是增强核心竞争力的重要手段。文章分析了常州恐龙园的环境,制定了体验经济时代主题公园创新战略目标,并提出了全员创新的概念及实施全员创新战略的相关措施,以推动和促进我国主题公园的健康发展。

Discussion on Innovation Strategy of Changzhou China Dinosaur Parkin the Experience Economy Times——From the Perspective of Full Participation

For the strong experience theme parks,innovation strategy is an important means to enhance the core competitiveness.Through the analysis of the environment of Changzhou China Dinosaur Park,this paper sets innovation strategic target for theme parks in the experience economy times,and suggests the concept of full innovation and the implementation of full innovation strategy to promote the healthy development of theme parks.