| Abstract: | ![]()
One of the areas that Hovland (1957) and his associates did not explore with regard to order of presentation of a topic and its influence on opinion change was prior familiarity with the topic; this study does. The results indicated that a primary effect (a situation where the argument given first is more effective in changing opinion) is related to increasing familiarity, and that a recency effect (effectiveness of the second argument to affect opinion change) was found with minimal familiarity. From Psyc Abstracts 36:04:4GD73L. (PsycINFO Database Record (c) 2010 APA, all rights reserved) |
