基于茶马古道文旅发展下的羌族羊皮鼓创新设计

目的 研究茶马古道文旅融合下的羌族羊皮鼓发展现状，给处于发展滞后的羌族羊皮鼓创新设计提供方法与思路，实现羌族地区特色手工艺的传承发展与创新性转化。方法 根据茶马古道文旅发展下的文化产品需求，分析当下羌族羊皮鼓发展的困境与突破方向，探索羌族羊皮鼓创新发展应进一步加强文旅融合，丰富产品类型;加强特色发掘，增强文化创意;加强材料与工艺开发，增强材质与技术创新;加强科技融合，增强数字化产品创新等来实现羌族羊皮鼓的创新设计。结论 对处于茶马古道文旅发展下的羌族羊皮鼓传承与创新设计，需根植羌族特色文化，以现代化的设计手法，多元化的文化创意思维认识和新材料、新技术革新的手段来探索羊皮鼓的产品特征、审美意识、文化内涵与艺术形态，才能满足人们日益增长的文化生活需求，激发人们的购买欲望，带动产品的销售，推动羊皮鼓在现代生活中的活态发展，促进羌族传统文化在当下的文化价值、旅游价值和经济价值的实现。

Innovative Design of Qiang Sheepskin Drum Based on the Development of Tea Horse Ancient Road and Cultural Tourism

To study the development status of Qiang sheepskin drum under the integration of culture and tourism based on the Tea Horse Ancient Road, to provide methods and ideas for the innovative design of Qiang sheepskin drum which is lagging behind, and to realize the inheritance, development and innovative transformation of characteristic handicrafts in Qiang area, according to the demand survey of cultural products based on the development of Tea Horse Ancient Road, this paper analyzes the predicament and breakthrough direction of the development of Qiang sheepskin drum. To explore that the innovative development of Qiang sheepskin drum, strategies should be carried out to further strengthen the integration of culture and tourism, to enrich product types, to strengthen the exploration of characteristics, to enhance cultural creativity, to strengthen the development of materials and craft, to enhance the innovation of materials and technology, to reinforce the integration of science and technology, to heighten the innovation of digital products, etc. which will support to realize the innovative design of Qiang sheepskin drum. For the inheritance and innovative design of Qiang sheepskin drum based on the development of Tea Horse Ancient Road, take it root in Qiang''s characteristic culture, and explore the product characteristics, aesthetic consciousness, cultural connotation and artistic form of sheepskin drum with modern design techniques, diversified cultural creative ideology and new materials and new technological innovations, so as to meet people''s increasing cultural demands, to stimulate people''s desire to buy, to drive product sales, to promote the living development of sheepskin drum in modern life and finally to realize the cultural value, tourism value and economic value of Qiang''s traditional culture at present.