走出设计思维的“围城”——浅析创新设计思维与方法

从事多年设计生涯的平面设计师都会深有体会，就是常常感到设计思维受限。灵感不时步进枯竭期，设计思路似乎千篇一律。表现方法也难以突出设计的创意。创新就是设计的生命力。文章从设计思维的理论角度分析创新思维的策略与方法。对设计师走出设计思维的“围城”起到抛砖引玉的作用。

Coming out from the Besieged City of Design Thinking,Analyse Creative Design Thinking and Its Methods

A graphic designer with many years experience in design work will deeply feel as follows. A designer often finds that design thinking is liable to be limited and that inspiration time and again falls to a drying up period. Mentality of designing seems always all in the same key. Technique of expression is hard to lay stress on the creative notion of designing. Innovation is the life line of designing. This paper is to analyze the strategies and methods of creative thinking from the theoretical viewpoints of a sprat to catch a whale as for designers who desire to come out from the besieged city of design thinking throwing.