营销稽查与电力营销风险管理

营销风险管理是有效防范和控制营销风险的手段,电力营销同样存在营销风险管理问题;电力营销风险管理包含风险识别、风险估测、风险控制与处理、风险管理效果评价等一系列活动;营销稽查是电力营销风险管理的重要内容和有效途径;电力营销稽查的方法有常态稽查和专项稽查,常态稽查是最基本、最有效的方法.

Marketing Inspection and Electric Power Marketing Risk Management

The marketing risk management is the effective method of keeping away and controlling marketing risk,the electric power marketing also has the question of marketing risk management;The electric power marketing risk management contains the risk recognition,the risk estimation,the risk control and processing,the evaluation of risk management effectiveness and so on a series of activities;The marketing inspection is important content and the effective way of electric power marketing risk management;The method of electric power marketing inspection persevering condition inspection and the special inspection,the habit inspection is most essential and the most effective method.