试论智能包装设计的价值追求

目的 在指出当前智能包装发展误区和提出智能包装价值追求目标的基础上，初步构建智能包装设计的价值体系。方法 通过文献研究法、逻辑判断法和个案分析法获取研究信息，梳理并总结出智能包装设计发展误区，探索智能包装价值追求目标。结果 智能包装设计在价值追求上要明确三大任务：情感价值上，要找准包装定位培育共情体验；环境价值上，要修复潜在裂痕营造共生环境；实践价值上，要抓住更迭机遇推动包装范式升级。同时，应从主客体2个维度构建智能包装设计的价值体系。结论 智能包装设计，应在树立正确价值追求的前提下，以不断满足人们更多更高生活要求的愿景为目标，坚持可持续发展和人类命运共同体理念，实现智能包装功能与形式的发展和创新。

Value Pursuit of Intelligent Packaging Design

The work aims to preliminarily construct the value system of intelligent packaging design on the basis of pointing out the misunderstanding of the current development of intelligent packaging and putting forward the value pursuit goal of intelligent packaging. Through literature survey method, logical judgment method and case analysis method, the research information was obtained, the misunderstandings of development of intelligent packaging design were sorted out and summarized, and the value pursuit of intelligent packaging was explored. Three major tasks of intelligent packaging design were clarified in the pursuit of value. Firstly, the packaging positioning was found to cultivate empathy in terms of emotional value; secondly, the potential cracks were repaired to create a symbiotic environment in terms of environmental value; and thirdly, the opportunity of change was seized to promote the upgrade of packaging norms in terms of practical value. At the same time, the value system of intelligent packaging design was constructed from two dimensions of subject and object. Under the premise of establishing the right value pursuit, intelligent packaging design should aim to continuously meet the vision of more and higher life requirements of people, adhere to the concept of sustainable development and help build a community with a shared future for mankind, to achieve the development and innovation of intelligent packaging functions and forms.