新文创理念下构建传统文化遗产IP生态链的研究

目的 探究传统文化遗产在新文创理念下传承和发展的新方法，寻求传统文化价值与文化产业价值协同发展的新路径，激发文化产业新活力，塑造我国具有影响力的传统文化符号，进而提升我国文化软实力。方法 从新文创理念的视角出发，分析目前以传统文化遗产为内容的IP建设发展现状，结合生态系统理论，参考生态系统中无机环境、生产者、消费者和分解者四个组成部分的关系，构建在现代文化产业中传统文化遗产IP生态链模型。结合以唐卡艺术为主题的设计实践验证传统文化遗产IP生态链模型，并完成设计应用。结论 在新文创理念下，构建传统文化遗产IP生态链，对我国传统文化符号的打造、文化软实力的提升、文化产业的发展，以及传统文化遗产的保护、传播和传承都有积极的意义。

Constructing the IP Ecological Chain of Traditional Cultural Heritage Under Concept of the New Cultural and Creation

This paper explores new methods for the inheritance and development of traditional cultural heritage under new cultural and creative concepts, seeks a new path of the coordinated development of traditional cultural values and cultural industry values, stimulates new vitality in the cultural industry, shapes influential traditional cultural symbols in China, and further enhances our country''s cultural soft power. From the perspective of the new cultural and creative concepts, this paper analyzes the current development status of IP construction with traditional cultural heritage as the content. Combining the theory of ecosystems, the relationship between the inorganic environment, the producers, the consumers and the decomposers in the ecosystem is used as a reference to construct a traditional cultural heritage IP ecological chain model in the modern cultural industry. Then, this paper integrates design practice with Thang-ga art as the theme to verify the traditional cultural heritage IP ecological chain model and complete the design application. Under the new cultural and creative concepts, the construction of the traditional cultural heritage IP ecological chain has positive significance for the creation of traditional cultural symbols, the improvement of Chinese cultural soft power, the development of cultural industries, and the protection, dissemination and inheritance of traditional cultural heritage.