| The Application of the Theory of the Price Elasticity of Demand to the EMS Management |
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| 引用本文： | SHI Yan-rui,CAO Pei-xia Shijiazhuang Post and Telecommunication Technical College,Shijiazhuang 050021,P.R. China.. The Application of the Theory of the Price Elasticity of Demand to the EMS Management[J]. 中国邮电高校学报(英文版), 2004, 11(Z1) |
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| 作者姓名： | SHI Yan-rui CAO Pei-xia Shijiazhuang Post and Telecommunication Technical College Shijiazhuang 050021 P.R. China. |
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| 作者单位： | SHI Yan-rui，CAO Pei-xia Shijiazhuang Post and Telecommunication Technical College，Shijiazhuang 050021，P.R. China. |
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| 摘 要： | 1 Introduction ExpressMailService (EMS )wasopenedupbyChinaPostintheearly 80stomeettheneedsofeco nomicdevelopment.It sthemostcompetitiveoneofthepostservices.There recivilaviation ,Chinarail wayandotherprivateexpressdeliverycompaniesdomesticallyandUPS ,TNT ,DHLandTEDEXcompetingwithEMSintheinternationalmarket.OneofthemostpowerfulcompeteweaponofthesecompaniesisthelowerpricethanEMS[1 ] .BecauseofthefiercecompetitionEMSdeclinedfromthemo nopolistindomesticandinternationalmarketoftheear…
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The Application of the Theory of the Price Elasticity of Demand to the EMS Management |
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| SHI Yan-rui,CAO Pei-xia. The Application of the Theory of the Price Elasticity of Demand to the EMS Management[J]. The Journal of China Universities of Posts and Telecommunications, 2004, 11(Z1) |
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| Authors: | SHI Yan-rui CAO Pei-xia |
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| Abstract: | Express Mail Service (EMS) is the most competitive one of the post services. Price competition is the core of market competition and so for EMS. In this paper, we calculate the coefficient of demand elasticity and then put forward the price strategy for EMS to increase its competitive power. |
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| Keywords: | EMS the price elasticity of demand price strategy |
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