| 新媒体视域下视觉传达设计社会价值再审视 |
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| 作者姓名： | 齐立稳 |
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| 作者单位： | 山东工艺美术学院 |
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| 摘 要： | 数字化的洗礼让人们开始重新思考视觉传达设计在现代社会的价值与意义,它重塑了受众的生活方式,推动了大众审美。价值追思能让视觉传达设计更好地服务于社会大众及其需求,进而推动其自身的发展。
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| 关 键 词： | 新媒体 视觉传达设计 社会价值 经济价值 文化价值 |
Re-Examining the Social Value of Visual Communication Design from The Perspective of New Media |
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| Authors: | QI Li-wen |
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| Affiliation: | (Shandong University of Art&Design,Jinan 250013,China) |
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| Abstract: | The baptism of digitization makes people begin to rethink the value and significance of visual communication design in modern society.It reshapes the life style of the audience and promotes the public aesthetic.Value pursuit can make visual communication design better serve the public and their needs,and then promote its own development. |
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| Keywords: | new media visual communication design social value economic value cultural value |
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