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The motivational bases of attitude change.
Authors:Sarnoff, Irving   Katz, Daniel
Abstract:
In describing the motivational forces which determine attitude formation and change, the authors focus upon three basic variables: reward and punishment, reality testing, and ego defensiveness. Methodological approaches which seem to lead to appropriate tests of hypotheses generated by the discussion are presented. (PsycINFO Database Record (c) 2010 APA, all rights reserved)
Keywords:attitude change   motivational forces   rewards   punishment   reality testing   ego defensiveness
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