| 灰色关联分析在陶瓷产品中的三维层次评价 |
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| 引用本文： | 李娟,章义来. 灰色关联分析在陶瓷产品中的三维层次评价[J]. 计算机与现代化, 2012, 0(3): 5-7 |
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| 作者姓名： | 李娟 章义来 |
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| 作者单位： | 景德镇陶瓷学院信息工程学院 |
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| 基金项目： | 国家火炬计划项目(2008GH531170);国家863项目(2009AA043507);江西省自然科学基金资助项目(2009GZS0065) |
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| 摘 要： | 尝试将层次分析和灰色关联分析相融合对产品满意度构建指标、顾客、产品三维层次评价模型,该模型不仅能优化各指标的权重值,还能提高产品满意度评价结果的精度。将三维层次评价方法应用到景德镇陶瓷产品满意度评价中,对陶瓷产品的品牌、外形、质量、价格、功能、服务6项指标进行考核,实例评价结果说明该方法具有较好的科学性和实用性。
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| 关 键 词： | 层次分析 灰色关联分析 产品满意度 三维层次评价 |
Three-dimensional Hierarchy Evaluation of Grey Relational Analysis in Ceramic Product |
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| LI Juan,ZHANG Yi-lai. Three-dimensional Hierarchy Evaluation of Grey Relational Analysis in Ceramic Product[J]. Computer and Modernization, 2012, 0(3): 5-7 |
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| Authors: | LI Juan ZHANG Yi-lai |
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| Affiliation: | (School of Information Engineering,Jingdezhen Ceramic Institute,Jingdezhen 333403,China) |
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| Abstract: | This paper attempts to use analytic hierarchy process(AHP) and grey relational analysis(GRA) to build an evaluation model of product satisfactory which bases on three-dimensional hierarchy of indexes-customers-products.This model can optimize weights of every index and improve the accuracy of evaluation result in product satisfaction.Applying three-dimensional hierarchy evaluation to product satisfaction of Jingdezhen ceramic,for the brand,appearance,price,quality,function,service six indexes of ceramic products to evaluate,the result of application shows this method is objective and practical. |
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| Keywords: | analytic hierarchy process grey relational analysis product satisfaction three-dimensional hierarchy evaluation |
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