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智能变色材料在包装上的应用及设计形式研究
引用本文:胡志才,柯胜海.智能变色材料在包装上的应用及设计形式研究[J].包装工程,2020,41(9):117-123.
作者姓名:胡志才  柯胜海
作者单位:1.萍乡学院 江西省高校平面设计与动漫工程技术研究中心,江西 萍乡 337000,2.湖南工业大学,湖南 株洲 200125
基金项目:江西省教育厅科学技术研究项目(GJJ191161);萍乡市科技计划项目(2018PG001);湖南省社科基金重点项目(17ZDB008)
摘    要:目的探索适用于智能变色材料在包装运用领域的理念和方法,结合智能材料从设计学层面探究智能变色包装的设计形式。方法以智能变色材料的物理属性为基础,对智能变色包装进行分类研究,并结合相关的设计实例,分析、归纳和总结智能变色包装的设计形式,为智能变色包装设计的发展和科学研究从设计学层面提供一种新的角度和研发依据。结果智能"光敏、温敏、电敏、气敏"变色材料在包装上的应用可通过颜色对比设计、颜色渐变设计、颜色变化融入图形创意这3种设计形式应用于包装安全、包装防伪、包装交互等领域。结论智能变色包装材料在实际应用过程中结合了包装设计学原理和包装的品牌诉求,采用了"科技与艺术"相结合的变色方案,设计出了符合消费审美的智能包装作品。

关 键 词:智能包装  变色包装  变色材料  设计形式
收稿时间:2019/7/31 0:00:00
修稿时间:2020/5/10 0:00:00

Application of Intelligent Color-changing Materials to Packaging and Their Design Form
HU Zhi-cai and KE Sheng-hai.Application of Intelligent Color-changing Materials to Packaging and Their Design Form[J].Packaging Engineering,2020,41(9):117-123.
Authors:HU Zhi-cai and KE Sheng-hai
Affiliation:1.Pingxiang University, Graphic Design and Animation Engineering Center of Jiangxi, Pingxiang 337000, China and 2.Hunan University of Technology, Zhuzhou 200125, China
Abstract:The work aims to explore the concepts and methods of intelligent color-changing materials applied to packaging, and discuss the design form of intelligent color-changing packaging combined with the intelligent materials from the perspective of design. Based on the physical properties of intelligent color-changing materials, the classification of intel-ligent color-changing packaging was studied. Combined with relevant design examples, the design forms of intelligent col-or-changing packaging were analyzed and summarized, which provided a new angle and R&D basis for the design development and scientific research of intelligent color-changing packaging from the perspective of design. The intelligent "light-sensitive, temperature-sensitive, electric-sensitive and gas-sensitive" color-changing materials were applied to pack-aging and could be applied in the fields such as packaging safety, packaging anti-counterfeiting and packaging interaction through three design forms: color contrast design, color gradient design and color change integrated into graphic creativity. In the process of practical application, the intelligent color-changing packaging materials are used to design intelligent packaging works that conform to the aesthetics of consumption by combining the principles of packaging design and the brand appeal of packaging and adopting the color-changing scheme integrated with "technology and art".
Keywords:intelligent packaging  color-changing packaging  color-changing materials  design form
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