面向物流的包装设计-宜家案例分析

目的以宜家为案例分析,提出面向物流的包装设计流程与方法。方法以宜家包装系统为研究对象,介绍宜家针对物流的包装创新,包括纸托盘、单元包装及模块、易售包装(READY-TO-SELL)、加载架(Loading Ledge),并举例介绍借助Tops Pro的面对物流包装设计的过程。结果在文中的案例中,采用针对物流的包装设计流程,KEX饼干包装总方案为托盘叠托盘易售包装,半托BL单元包装,长、宽、高为60,80,100 cm;二次包装纸托盘内放置15个一次包装,运输托盘共放置7层二次包装,每层为2×2排列;1个半托单元包装共容纳420个一次包装;纸盒尺寸长、宽、高为129.5,56.3,137.3 mm,二次包装托盘尺寸(长、宽、高)为390.5,284.1,139.7 mm。运输托盘面积率和体积率为92.5%和90.4%。结论针对物流的包装设计,使用定制尺寸的纸托盘与加载架,单元包装及模块,合理设计易售包装,可最大化托盘表面装载率和集装箱体积装载率,最小化包装材料使用量,最小化包装、运输与物流成本,最终使企业和消费者受益。

Logistics-driven Packaging Design-IKEA Case Study

The work proposes the logistics-driven packaging design process and method with IKEA as a case study. In IKEA logistic-driven packaging innovation case, paper pallet, unit-load packaging and module, ready-to-sell(RTS) packaging, and loading ledge were introduced. The process of logistics-driven packaging design was put forward using TOPS Pro. In the scenario, the general packaging solutions for KEX biscuit were Tray-on-tray style ready-to-sell and BL style unit-load packaging. The primary packaging was a carton with length/width/height of 60 cm, 80 cm, and 100 cm. The secondary packaging was a paper tray contained 15 primary packages. The transport pallet had 7 layers of secondary packaging, with a 2×2 case arrangement per layer. A unit-load packaging had 420 primary packaging cartons. The carton’s length, width, and height were 129.5 mm, 56.3 mm, and 137.3 mm, respectively. The length, width, and height of the secondary packaging tray were 390.5 mm, 284.1 mm, and 139.7 mm. The area efficiency and cubic efficiency of the transport pallet were 92.5% and 90.4%, respectively. The logistics-driven packaging design maximizes the pallet area efficiency and truckload cubic efficiency, minimize the packaging materials used and the packaging cost, transportation expense, and logistics fee at the same time. With customized paper pallet and loading ledge, unit-load packaging, module, and intelligent design of ready-to-sell packaging, logistics-driven packaging benefit the enterprises and customers.