Abstract: | This study tested the hypothesis that task performance can facilitate dissonance reduction. It was predicted that dissonance induced by compliance with a negatively valued task setter would be reduced by task enhancement and high effort expenditure. Increased effort was assumed to aid dissonance reduction by validating the initial enhanced valuation of the task. A concept-attainment task was given to 50 undergraduate students who "chose" to comply with an inconsiderate E for no experimental credit (NC), and to 50 students who received credit (C). The NC group persisted longer on an insoluble problem, completed more trials, scored fewer penalty points, and forgot less information than the C group. They also maintained a more performance-anchored level of aspiration and rated the experiment as more interesting. (PsycINFO Database Record (c) 2010 APA, all rights reserved) |