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实验性字体设计方法研究
引用本文:何方.实验性字体设计方法研究[J].包装工程,2018,39(24):33-38.
作者姓名:何方
作者单位:南京艺术学院设计学院,南京,210000
基金项目:2016国家社会科学基金艺术学重大项目《中国设计思想及其当代实践研究》(16ZD06)
摘    要:目的 在平面设计中,字体设计一直是最受欢迎和最重要的部分。对于字体设计的探索层出不穷,总结这些作品背后的方法对未来设计方向的寻找具有启发性。方法 在收集了大量案例的基础上,梳理总结了字体设计的切入点和方法,从字体设计必不可少的几个方面入手,从工具与书写、材料与手工、自然与发现、标准与网格、软件与技术、综合与当代等角度,阐述了实验性字体设计的方法。结论 实验性字体设计是指质疑、推翻、颠覆已有形式,并预测、实践、改造、探索字体设计可能性的过程以及带来的结果。纵观这些实践,它们的背后都或多或少显示出受到某种风格和思想的影响,以及显示出时代的特征以及同时代作品之间的内在的联系性。探索的角度也逐渐呈现出一些清晰的线索,通过分析将设计方法梳理罗列出来,为设计思路提供理论支撑。

关 键 词:字体设计  信息传达  视觉表现  实验性
收稿时间:2018/11/1 0:00:00
修稿时间:2018/12/20 0:00:00

Design Methods of Experimental Typography
HE Fang.Design Methods of Experimental Typography[J].Packaging Engineering,2018,39(24):33-38.
Authors:HE Fang
Affiliation:School of Design, Nanjing University of the Arts, Nanjing 210000, China
Abstract:Typography design has been alwaysthe most popular and important part in graphic design. about the work aims to explore the typography design and summarize the design methods to provideinspiration for future design. On the basis of collection of numerous cases. The breakthrough points and methods of typography design were summarized, and the experimental typography design methods were also expounded from several aspects essential to typography design, such as tools and writing, materials and hand-making, nature and discovery, standards and grids, software and technology, synthesis and contemporary, etc. Experimental typography design refers to the process of questioning, overthrowing and overturning existing forms, and predicting, practicing, transforming and exploring the possibility of typography design and the corresponding results.These practices all show more or less that they are influenced by certain styles and ideas, as well as showing the characteristics of the times and the inner connection between contemporary works.The perspective of exploration has also gradually presented some clear clues and provides theoretical support for the design ideas by listing the design methods through analysis.
Keywords:typography design  information communication  visional express  experiment
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