| 电子商务时代的CRM—E—CRM |
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| 引用本文： | 王慕东.电子商务时代的CRM—E—CRM[J].冶金信息导刊,2001(1):39-41. |
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| 作者姓名： | 王慕东 |
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| 作者单位： | 曲阜师范大学图书馆!山东273165 |
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| 摘 要： | 阐述了CRM的产生及其含义，介绍了CRM的和技术要求，探讨了CRM和E－CRM发展的不可逆转和前景。
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| 关 键 词： | 电子商务 CRM E－CRM 客户关系管理 企业 |
From CRM to E-CRM in E-Commerce Times |
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| Wang Mudong.From CRM to E-CRM in E-Commerce Times[J].Metallurgical Information Review,2001(1):39-41. |
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| Authors: | Wang Mudong |
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| Abstract: | The writer introduced the emergency of CRM and its content, introduced its function and technical requirements. The writer also discussed the future development trend of CRM to E-CRM. |
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| Keywords: | e-commerce CRM E-CRM |
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