| Research of CRM Based on Customer Intelligence Engine |
| |
| 作者姓名： | HOU Lun TANG Xiaowo |
| |
| 作者单位： | School of Management，University of Electronic Science and Technology of China Chengdu 610054 China |
| |
| 基金项目： | Supported by the Special Scientific Research Fund for Doctoral Education Base of Higher School (20030614011)
National Science Fund of Excellent Youth (79725002) |
| |
| 摘 要： | The discipline of business intelligence addresses a broad range of functional activities from data mining and statistical analysis to predictive modeling and reporting, and customer intelligence is the actionable output from an intelligence eco-system. In order to focus enterprise's attention on their customers satisfaction in the customer relationship management and make CRM system run more efficiently, a new concept of customer intelligence engine(CIE) is proposed at first time in the paper, the architecture of CIE is structured, the trigger of CIE is defined and described, the CIE-based CRM eco-system is also discussed.
|
Research of CRM Based on Customer Intelligence Engine |
| |
| HOU Lun,TANG Xiaowo.Research of CRM Based on Customer Intelligence Engine[J].Journal of Electronic Science Technology of China,2004,2(3). |
| |
| Authors: | HOU Lun Tang Xiaowo |
| |
| Abstract: | The discipline of business intelligence addresses a broad range of functional activities from data mining and statistical analysis to predictive modeling and reporting, and customer intelligence is the actionable output from an intelligence eco-system. In order to focus enterprise's attention on their customers satisfaction in the customer relationship management and make CRM system run more efficiently, a new concept of customer intelligence engine(CIE) is proposed at first time in the paper, the architecture of CIE is structured, the trigger of CIE is defined and described, the CIE-based CRM eco-system is also discussed. |
| |
| Keywords: | customer intelligence (CI) customer intelligence engine (CIE) business intelligence (BI) customer relationship management (CRM) |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
