| 高校广告学课程教学模式改革探讨 |
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| 引用本文： | 郝欣. 高校广告学课程教学模式改革探讨[J]. 陕西科技大学学报, 2009, 27(4): 184-186 |
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| 作者姓名： | 郝欣 |
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| 作者单位： | 陕西科技大学管理学院,陕西,西安,710021 |
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| 摘 要： | 广告行业的繁荣,使得广告业成为当今社会炙手可热的行业之一,各地高校争相开办广告类专业或开设广告学课程.作者分析了目前高校广告学课程教学的现状,指出高校广告学课程教学中存在的不合理因素,并提出了改革建议,旨在适应市场经济发展的需要,创建具有特色的广告学课程教学新模式.
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| 关 键 词： | 广告学课程 教学模式 改革 |
DISCUSS ON TEACHING MODE INNOVATION FOR ADVERTISEMENT COURSE |
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| HAO Xin. DISCUSS ON TEACHING MODE INNOVATION FOR ADVERTISEMENT COURSE[J]. Journal of Shaanxi University of Science & Technology(Natural Science Edition), 2009, 27(4): 184-186 |
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| Authors: | HAO Xin |
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| Affiliation: | HAO Xin (School of Management, Shaanxi University of Science ＆ Technology, Xi＇an 710021,China) |
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| Abstract: | With the glory of advertisement industry, the advertisement has experienced its supreme arrogance and ranked as one of the most popular industries for which many colleges and universities launch advertisement specialty or advertisement course. Present status of advertisement teaching in domestic colleges and universities was analyzed. On the other hand, existing problems and corresponding innovation suggestions were given. It was suggested that a distinctive mode for advertisement teaching be established to meet the need of market economy development. |
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| Keywords: | advertisement course teaching mode innovation |
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