民俗节庆活动中的视觉识别系统设计研究

目的 研究民俗节庆活动中的视觉识别系统设计。方法 以企业形象识别系统管理理论为基础，结合设计学、民俗学、传播学，对民俗节庆活动的经济和文化价值进行分析。提出民俗节庆活动视觉识别要素设计的思路，并结合案例分析民俗节庆活动视觉符号系统、文化推广系统、空间形象系统、动态展示系统等的设计方法和规范。结论 民俗节庆活动视觉识别系统设计可以彰显民族特色，塑造民俗文化品牌，传承和弘扬传统文化。

Visual Identity System Design in Folk Festival Activities

The work aims to study the design of visual identity system for folk festival activities. Based on the management theory of the enterprise image recognition system, combined with the design, folklore and communication, the economic and cultural values of folk festival activities were analyzed. An idea for the design of visual identity factors of folk festival activities was presented. Combined with examples, the design methods and standards of visual symbol system, culture promotion system, spatial image system and dynamic exhibition system of folk festival activities were analyzed. The design of visual identity system for folk festival activities can highlight the national characteristics, mold the folk culture brand, inherit and carry forward the traditional culture.