CONTROLLED QUALITY MEAT: THE DUTCH EXPERIENCE

During the last few years there is a growing feeling in the Dutch livestock and meat industry that it is essential to change from a product oriented to a more market-oriented production (from quantity to quality). This is mainly due to developments such as a more intense international competition, stagnant or declining meat consumption and negative pressure on the consumers' image of meat. Counteracting these developments is only possible if every part of the production chain contributes (in close cooperation with each other) to achieve a better control of the whole production process: from conception to consumption. For a number of years an extensive research program has been carried out to set up a system of Integrated Quality Control (IKB). This has led to a "total quality concept" which includes the safety and quality of the product, the production method, care for the environment, and human and animal health. This paper discusses the basic elements (structure and content) of this quality concept. The extent of implementation of the IKB-concept depends on the particular sector, but it is at around 70% for pigs and broilers. For IKB in veal, current participation is over 90%.