2012年上半年中国汽车进出口SWOT分析

尽管2012年以来中国车市终结了连续两年的高速增长势头,但汽车进出口市场依然处于高位运行态势。中国市场的快速增长使得跨国集团对这个世界最大的汽车市场期望值和收获越来越大,而世界经济复苏缓慢曲折又让中国汽车出口倍感艰辛。通过对今年上半年我国汽车进出口数据的分析,从SWOT视角全面客观审视我国汽车进出口的内部优势、内部劣势、外部机会、外部威胁等变化因素,并对我国汽车进出口战略计划提出相关建议,力求对汽车产业发展起到积极推动作用。

SWOT Analysis of China Automobile Import and Export in First Half of 2012

The momentum of high speed growth lasting for two years in china auto-market had been ended from first half of this year, but the market of auto import and export still be in the high operation situation. The expectations and gains produced by multinational corporations to the world＇ s biggest auto market for the rapid growth of the market in china had become more and more great. Although the harder export of china auto caused by the recovery of slow and twist worhl economy. The analysis of china automobile import and export in this half year showed by the author examined these change factors, such as the internal advantages, disadvantages, opportunities and internal external threats com- prehensively and objectively. Furthermore, the suggestion of import and export strategy for our country automobile has played a positive role in promoting the development of automobile industry.