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企业网络搜索引擎营销策略探讨
引用本文:郭衍超,涂进. 企业网络搜索引擎营销策略探讨[J]. 现代计算机, 2010, 0(2): 102-104,112
作者姓名:郭衍超  涂进
作者单位:黄石理工学院计算机学院,黄石,435003 
摘    要:基于搜索引擎平台的网络营销,搜索引擎营销是利用人们对搜索引擎的依赖和使用惯性,在人们检索信息时尽可能将销售信息传递给目标客户.针对黄石兴华生化有限公司门户网站的具体情况,把该公司搜索引擎营销的重点放在搜索引擎优化上,并给出搜索引擎营销实施措施.

关 键 词:搜索引擎营销  搜索引擎营销优化  搜索引擎营销策略

Discussion on Marketing Strategies of Enterprise Network Search Engine
GUO Yan-chao,TU Jin. Discussion on Marketing Strategies of Enterprise Network Search Engine[J]. Modem Computer, 2010, 0(2): 102-104,112
Authors:GUO Yan-chao  TU Jin
Affiliation:GUO Yan-chao,TU Jin(College of Computer,Huangshi Polytechnic Academy,Huangshi 435003)
Abstract:Platform based on the search engine Internet marketing,search engine marketing is in the use of people's reliance on search engines and the use of inertia,in people as much as possible to retrieve information when you sell information to target customers.Huangshi Xinghua Biochemical Co.,Ltd.for the specific circumstances of the portal,refers to the company to focus on search engine marketing,search engine optimization,and gives search engine marketing implementation measures.
Keywords:Search Engine Marketing  Search Engine Optimization  Marketing Strategy of Search Engine  
本文献已被 CNKI 维普 万方数据 等数据库收录!
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