视觉设计中信息量层次控制与传达效果研究

我们做视觉设计的目的是为了与受众进行沟通,把我们所要表达的信息传递给受众,让他们接受吸收。那么信息是什么?信息量又是什么?受众接受信息的方式怎样?设计师如何对所要传达的信息进行合理的安排?如何在设计中对信息划分层次?受众的接受层次怎样?设计师如何在设计中安排好自己的表达层次?设计师对信息的传递和受众对信息的接受,这行为本身并非简单的发送与接收。而是视知觉在所有层次上参与相互交流,影响的无限交换。

A Study into the Relationship of Content and Effect in Visual Design

One of the goals in visual design is to communicate with audience and make them get the information expressed in design.To achieve this goal,a process of self-questioning should be made.What is information and how much should we put in one design?How does the audience get the information?How should a designer arrange the content to get the best effect?These questions should be asked before we start design.Arrangement of information(elements)plays important part in design.A designer should classify all the information he wants to express and make them look balance in his work.