Prototype of a profession: Psychology's public image.

Using a prototype approach to assessing concepts and persons, the present authors studied the attitudes of 128 undergraduate students (nonpsychology majors) and 46 of their parents toward psychologists, psychiatrists, physicians, counselors, teachers, and scientists. Results show a favorable attitude toward psychologists, who were seen as very similar to psychiatrists and dissimilar to scientists. However, the extent of the sample's familiarity with psychologists was doubtful. Findings support the need for an education campaign designed to inform the public about what psychologists do. (31 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)