When will government information be attractive? The effect of information features on the diffusion of government microblogs |
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| Affiliation: | 1. Department of Management Science, School of Management, Xiamen University, Xiamen, Fujian 361005, China;2. Department of E-commerce, School of Information Management and Engineering, Zhejiang University of Finance and Economics, Hangzhou, Zhejiang 310018, China;3. School of Business Administration East China Normal University, Shanghai, 200000, China;4. Qilu University of Technology, Jinan, Shandong 250353, China;1. School of Psychological Sciences, University of Tasmania, Australia;2. School of Psychology, Massey University, Palmerston North 4424, Manawatu, New Zealand;3. School of ICT, University of Tasmania, Australia;1. School of Management and Economics, Handong Global University, 558 Handong-ro Buk-gu, Pohang Gyeongbuk 37554, Republic of Korea;2. Department of Industrial Security, Dankook University, 152 Jukjeon-ro, Suji-gu, Yongin-si, Gyeonggi-do 16890, Republic of Korea;1. Department of Electronic Engineering, Incheon National University, Incheon, Republic of Korea;2. Department of Applied Artificial Intelligence, Sungkyunkwan University, Seoul, Republic of Korea;3. Department of Computer Science and Engineering, Incheon National University, Incheon, Republic of Korea |
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| Abstract: | Social media speeds up government information transmission between government agencies and citizens. Drawing on Elaboration Likelihood Model and Cognitive Fit Theory, we use cSEM package of R to examine how central information structure, peripheral information structure and information style influence the diffusion of government microblogs. We also explore how information topic moderates the main effects above. Analyzing data (n = 15,151) collected from six local government microblog accounts in China, we find that central information structure, peripheral information structure and information style indeed influences the diffusion of government microblogs. More importantly, our results show that government information topic (people’s livelihood - vs non-livelihood) plays a significant moderating role in the diffusion of government microblogs. The findings contribute significant and intriguing insights to the research and practice in government information dissemination. |
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| Keywords: | Information structure Information style Information topic The diffusion of government microblogs Government information |
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