传统紫砂壶的形态视觉意象研究

在现代社会科技的发展变化中，消费者的消费需求与取向也都在发展变化。紫砂 壶是我国传统器物文化的瑰宝，在现代化的大背景下如何进行传承与创新以更好地满足年轻一 代消费者的需求显得越来越重要。为此，结合感性工学的方法，从传统紫砂壶的形态要素与视 觉意象的相关性入手，采用因素分析法萃取出适合传统紫砂壶的形态意象语汇，进而归纳出用 户对于紫砂壶的5 种视觉形态意象类型；用数量化I 类分析出传统紫砂壶的各形态要素对于视 觉意象的影响权重；提出传统紫砂壶形态要素对5 种视觉形态意象的影响排名表，为相关人员 对传统紫砂壶的创新设计时提供参考依据，以把握创新的适度性。

A Study on Visual Image of Traditional Purple Clay Teapot

Along with the development of science and technology in the modern society, consumers’ demands and preferences are also changing. Purple clay teapot represents a treasure of China's traditional culture. Against the background of modernization, how to inherit and innovate purple clay teapot to better meet the needs of the younger generation of consumers is increasingly significant. This study anchors on the correlation between the morphological elements of traditional teapots and visual images by means of sensible engineering. The factor analysis method is used to extract the morphological image vocabulary suitable for traditional teapots, and then the five types of user's visual morphology image for teapots are summarized. Using quantification theory type I to analyze the influence weight of various morphological elements of traditional teapot on visual imagery; propose the ranking table of the influence of traditional teapot morphological elements on the five visual form images, which provides reference basis for the innovative design of traditional teapots by relevant personnel to grasp the appropriateness of innovation.