Social meaning of personal computers for managers and professionals: methodology and results |
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| Authors: | Frank R. Safayeni R. Lyn Purdy Christopher A. Higgins |
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| Affiliation: |
a Department of Management Sciences, University of Waterloo, Waterloo, Canada
b School of Business Administration, University of Western Ontario, London, Canada |
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| Abstract: | The social meaning of personal computers for 34 managers and professionals was measured using a situational approach. The results, in general, indicated a positive perception towards computers within the context of their work situations. The methodology was developed in an attempt to overcome some of the difficulties of traditional measures of attitudes. The advantages and the limitations of the method, as well as the process by which impressions are formed, are discussed. |
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