|
|||||
|
|
| 大型房地产项目柔性战略管理 | |
| 引用本文： | 傅鸿源,张李磊. 大型房地产项目柔性战略管理[J]. 建筑经济, 2006, 0(Z1) |
| 作者姓名： | 傅鸿源 张李磊 |
| 作者单位： | 重庆大学建设管理与房地产学院 重庆400045 |
| 摘 要： | 房地产市场环境、宏观调控政策及消费者需求的不确定性决定了大型房地产项目进行柔性战略管理的必要性。本文介绍了大型房地产项目柔性战略包括产品柔性、流程柔性、管理柔性,并将大型房地产柔性战略系统进行集成。 |
| 关 键 词： | 大型房地产项目 柔性战略 |
Flexible Stratagem Management of Large-scale Real Estate Projects |
|
| FU Hongyuan,ZHANG Lilei. Flexible Stratagem Management of Large-scale Real Estate Projects[J]. Construction Economy, 2006, 0(Z1) | |
| Authors: | FU Hongyuan ZHANG Lilei |
| Abstract: | The Flexible strategy is carried though the large-scale real estate projects, which is decided by the uncertainties of the real estate market, macro-control policy and consumer demand. This paper introduces that the Flexible strategy of large-scale real estate projects includes product flexibility, process flexibility and management flexibility, besides the Flexible strategy system of large-scale real estate projects is integrated. |
| Keywords: | large-scale real estate project flexible strategy |
| 本文献已被 CNKI 等数据库收录！ | |