Technological invention to product innovation: A project management approach |
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| Authors: | Mark J. Ahn Ofer Zwikael Rebecca Bednarek |
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| Affiliation: | 1. Atkinson Graduate School of Management, Willamette University, Salem, Oregon, USA;2. School of Management, Marketing and International Business, The Australian National University, Canberra, Australia;3. Faculty of Commerce and Administration, Victoria University of Wellington, New Zealand |
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| Abstract: | The optimal allocation of resources at the firm level to transform emergent technological invention into commercially successful products depends on the effective assessment and selection of projects. This study develops a multidisciplinary model for differentiating, prioritizing, and selecting investment in technological projects within an organization’s portfolio. Approaches from project portfolio and strategic technology management are integrated to explore how a particular product within a diverse project portfolio may be prioritized and developed. Our results suggest that the application of the suggested model to a portfolio of biotechnology projects may enhance the assessment of internal capabilities and external competitiveness, thereby providing a basis for firms to prioritize and preferentially allocate scarce resources within a portfolio of heterogeneous technologies. |
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| Keywords: | Biotechnology Legitimacy Project portfolio management Project screening criteria and evaluation |
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