景德镇御窑文创产品设计研究

景德镇御窑是明清时期专为帝王制作陶瓷器物的机构。设计学为御窑资源的保护与开发提供了别具一格的视角。在建设"国家陶瓷文化传承创新试验区"的巨大历史机遇之下,本文从御窑文创产品开发的意义入手,着重从形象思维、辐散思维、逆向思维等方面论述御窑文创中的创意性思维方式,并进一步从多个层面阐释其设计策略。

Research on the design of Jingdezhen Yuyao cultural and creative products

Jingdezhen imperial kiln is an institution that made ceramics for emperors in Ming and Qing Dynasties.Design provides a unique perspective for the protection and development of Royal kiln resources.Under the great historical opportunity of building the "national ceramic culture inheritance and innovation experimental area",this paper starts with the significance of Yuyao cultural and creative product development,focuses on the creative thinking mode in Yuyao cultural and creative product development from the aspects of image thinking,divergent thinking and reverse thinking,and further explains its design strategy from multiple levels.