| 城市经营的促销策略研究 |
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| 引用本文： | 刘文俭.城市经营的促销策略研究[J].现代城市研究,2002,17(4):66-70. |
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| 作者姓名： | 刘文俭 |
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| 作者单位： | 中共青岛市委党校经济管理教研部 |
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| 摘 要： | 应用市场营销理论，提出了适应于城市经营的促销策略，即利用广告，人员推销，公共关系，营业推广等手段，宣传促销城市的对策与措施，并对促销策略的运用问题进行进行了阐述。
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| 关 键 词： | 城市经营 促销策略 市场经济 广告策略 |
| 文章编号： | 1009-6000(2002)-04-0066-05 |
Study of Promotion Tactics for Urban Management |
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| Liu Wenjian.Study of Promotion Tactics for Urban Management[J].Urban Research,2002,17(4):66-70. |
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| Authors: | Liu Wenjian |
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| Affiliation: | Liu Wenjian |
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| Abstract: | This paper gives thepromotion tactics for urban man-agement by using marketingprinciples. By means ofadvertising, personnelpromotion, public relation, busi-ness extending and so on, it pro-pagandizes the tactics and mea-sures for promoting cities.Finally, it expatiate on the exer-cises of these promotion tactics. |
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| Keywords: | urban mana-gement promotion tactic |
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