糖果和饮料包装设计创新途径探析

以国内外的糖果和饮料品牌包装为例,分析了用感官设计、趣味设计的具体表现方法。论述了感官设计主要是通过色彩的表现力,刺激消费者的视觉、听觉、味觉的互动;趣味设计主要是包装形态在对事物的具象和抽象的仿生,又结合色彩和图形的巧妙设计达到生动有趣的效果。进一步强调了感官设计和趣味设计是包装设计创新的有效途径。

Analysis of the Candy and Beverage Innovation Way of Packaging Design

Taking the packaging of candy and beverage brand at home and abroad as example,it analyzed the specific expression method of sensory design and interesting design,discussed the sensory design was mainly through the color expressive force,to stimulate consumer visual,auditory,gustatory interaction;and interesting design was the main form of packaging for the concrete and abstract things in the bionic,and combination of color and graphic ingenious design achieve vivid interesting effect.It further emphasized the sensory design and interesting design were the effective way of packaging design innovation.