| 新闻媒介事件与公共关系广告 |
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| 引用本文： | 孙晓斌.新闻媒介事件与公共关系广告[J].武汉冶金管理干部学院学报,2005,15(2):76-77. |
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| 作者姓名： | 孙晓斌 |
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| 作者单位： | 武汉冶金管理干部学院,工贸系,湖北,武汉,430081 |
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| 摘 要： | 现代大众传播时代,利用媒介事件做公关广告,在市场营销中属于一种事件营销。事件营销将企业的品牌形象融合到热点事件中,当人们关注热点事件的进行与发展时自然而然地想到某个品牌,这是现代企业广泛采用的一种营销策略。
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| 关 键 词： | 公关广告 媒介事件 事件营销 品牌 |
News Media Incident and Public Relation Advertisement |
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| Sun Xiao-bin.News Media Incident and Public Relation Advertisement[J].Journal of Wuhan Metallurgical Manager's Institute,2005,15(2):76-77. |
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| Authors: | Sun Xiao-bin |
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| Affiliation: | Sun Xiao-bin |
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| Abstract: | Taking the advantages of media incidents to make public advertisements in contemporary era is called "events marketing".The mergence of enterprise image and focal events in the event marketing of a certain corporation aims at relative public attention on its brand.This kind of marketing strategy has been widely applied in nowadays. |
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| Keywords: | public advertisement media incident events marketing brand |
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