大学精神是高校形象建设的理念基础

高校形象是高校综合实力的表征，是社会公众对高校的价值追求、功能作用、地位层次、基本特征等方面的一种共性反映和普遍评价。一所大学的形象具有怎样的风格，与众多因素有关，其中有没有独树一帜抑或富有特色的教育理念和大学精神是至关重要的。大学精神是大学这种特殊组织所秉持的宗旨，是大学在长期发展中所形成的引领大学方向、约束大学行为的价值观系统以及在此基础上形成的规范体系。大学精神决定了高校形象建设的战略规划，决定了高校形象建设的主体人格，决定了高校形象的价值实现，决定了高校品牌的格调。可以说，大学精神是一所大学的灵魂，是高校形象建设的理念基础。

University Spirit Is the Conceptual Basis of University Image - building

University image is a major indication of the comprehensive strength of a university. It is also the common reflection and general evaluation from public to the universities＇ pursuit of value, functional role, status level and basic characteristics. The image of a university depends on many factors. B~：Lt whether it has unique characteristics or distinctive educational concepts are of the most importance. University spirit is the purpose fol- lowed by university organization. Moreover, it is also a standardized system that forms in the long- term development of universities, leads the direction of university development and restrains the values system of university behaviors. University spirit determines not only the strategy - planning and the main character of the university image-building but also the realization of the value of the image and the style of university reputation. All in all, university spirit is the soul of a university and the conceptual basis of university image-building.