Use and appropriateness in cheese choice, and an evaluation of attributes influencing appropriateness

In recent years the variety of cheeses available on the UK market has increased dramatically, the range available widening to meet consumer demand. However, the relationships between intended use and appropriateness of cheeses and other factors determining choice have received little attention. Using the repertory grid method, appropriateness of a range of cheeses was examined. This methodology also facilitated study of attributes, related to intended use, providing insights into characteristics influencing perceptions of appropriateness. Eight significant Use Factors discriminated between cheeses in terms of appropriateness for different uses, with textural and melting properties being major determinants of appropriateness. A range of Cheddar cheeses, the most popular UK variety, also differed in appropriateness.