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Formulating the multi-segment goal programming
Authors:Chin-Nung Liao
Affiliation:1. Biosciences, Biotechnologies and Biopharmaceutical Department, University of Bari, Strada Prov. le per Casamassima Km 3, 70010 Valenzano (Ba), Italy;2. Department of Emergency and Organ Trasplant, University of Bari, Strada Prov. le per Casamassima Km 3, 70010 Valenzano (Ba), Italy;3. Ph.D. School in Biomedical Sciences, Ph.D. in Hygiene, Public Health and Food Safety, University of Bari, Piazza Giulio Cesare, 1, 70124 Bari, Italy;4. Department of Science of Agricolture, Food and Environment, University of Foggia, Via Napoli, 22, 71122 Foggia, Italy;1. Siemens PLM Software, India Headquarters, Gurgaon 122002, Haryana, India;2. Mechanical and Industrial Engineering Department, The University of Iowa, 2130 Seamans Center, Iowa City, IA 52242, USA;3. Center for Computer-Aided Design, The University of Iowa, 216 Engineering Research Facility, Iowa City, IA 52242, USA;4. Faculty of Engineering and Natural Sciences, Sabanci University, FENS G013 Orhanli-Tuzla, Istanbul 34956, Turkey;1. Department of Materials Science and Engineering, National Chiao Tung University, Hsinchu 30049, Taiwan, ROC;2. Department of Materials Science and Engineering, National Tsing-Hua University, Hsinchu 30013, Taiwan, ROC;3. Department of Electrophysics, National Chiao Tung University, Hsinchu 30010, Taiwan, ROC
Abstract:Goal programming (GP) is an important analytical approach devised to solve many real-word problems. However, the condition of multi-segment aspiration levels (MSAL) may exist in many marketing or decision management problems. The problem cannot be solved by current GP techniques. In order to improve the effective of GP and solve the multi-segment goal programming (MSGP) problem, this paper provides a new idea for programming the MSAL problem from multi-aspiration contribution levels viewpoint. This significantly improved the utility of GP in real application; in addition, two illustrative examples are included to demonstrate the solution procedure of the proposed model.
Keywords:
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