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浅谈新形势下油田企业如何强化新闻宣传工作
引用本文:宋国梁.浅谈新形势下油田企业如何强化新闻宣传工作[J].江汉石油职工大学学报,2010,23(4):62-63,66.
作者姓名:宋国梁
作者单位:中国石化集团公司江汉油田新闻中心报社,湖北,潜江,433121
摘    要:企业新闻宣传载体肩负着用舆论去引导员工的职责,必须把坚持正确导向放在新闻宣传工作的首位。面对新时期新闻宣传工作的新形势和新任务,企业新闻宣传工作要唱响科学发展、创新发展、和谐发展的主旋律,打好加快发展、深化改革、促进和谐、维护稳定的主动仗。根据发布加强主题宣传,重视民生新闻、积极创新企业新闻宣传的思路和手法、培养过硬的新闻宣传队伍,努力为实现企业又好又快发展提供强大的精神动力和舆论支持。

关 键 词:油田企业  企业文化新闻宣传  舆论支持  主题宣传  民生新闻

Stepping up Jianghan Companies"Publicizing Work under New Circumstances
SONG Guo-liang.Stepping up Jianghan Companies"Publicizing Work under New Circumstances[J].Journal of Jianghan Petroleum University of Staff and Workers,2010,23(4):62-63,66.
Authors:SONG Guo-liang
Affiliation:SONG Guo-liang(Press Center of Jianghan Oilfield,SINOPEC,Qianjiang,Hubei,433121,China)
Abstract:In a company,publicizing vehicle plays the role of guiding employees with public opinions therefore leading the right direction must be put first on the agenda of publicity work.Facing new circumstances and tasks of publicizing in a new era,the corporate market campaign should keep in line with the theme of scientific,innovative and balanced development,should initiate steps to expedite development,deepen reforms,promote harmony and safeguard stability,should step up theme publicity,value news about people's welfare,enthusiastically innovate the ideas and measures of publicity,and train a team of professional publicity personnel in an aim to provide strong intellectual drive force and public support for the company's sound and fast development.
Keywords:Publicity of Corporate Culture  Public Support  Theme Publicity  News about People's Welfare
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