| 论入世后我国服务营销策略 |
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| 引用本文： | 胡圣浩.论入世后我国服务营销策略[J].江汉石油职工大学学报,2002,15(1):55-56. |
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| 作者姓名： | 胡圣浩 |
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| 作者单位： | 江汉石油学院经济管理系,湖北,荆州,434102 |
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| 摘 要： | 加入WTO后 ,我国服务市场将逐步放开 ,这对中国服务市场营销来说 ,既是前所未有的机遇 ,更是严峻的挑战。面对我国服务业落后的现状和跨国公司进入的挑战与威胁 ,应采取实施关系营销的策略 ;加强服务企业对消费者的服务创新 ,创立服务品牌 ;确保企业整体服务营销的高效性
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| 关 键 词： | 服务 市场 营销 WTO |
| 文章编号： | 1009-301X(2002)01-0055-(02) |
| 修稿时间： | 2001年9月30日 |
On the Service Business Strategies after our Entrance into WTO |
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| Hu Shenghao.On the Service Business Strategies after our Entrance into WTO[J].Journal of Jianghan Petroleum University of Staff and Workers,2002,15(1):55-56. |
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| Authors: | Hu Shenghao |
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| Abstract: | After the entering into WTO, our service market will be gradually opened, which means both opportunities and challenges to us. Facing with the severe situation of our backward service and the threatening from those transnational corporations, we should carry out effective strategies to strengthen the service innovation, to set up service brand so as to ensure the high efficiency of the whole service business. |
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| Keywords: | Service Market Business WTO |
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