基于感性工学的运动内衣背部款式造型研究

结合感性工学原理,选出7对具有相反意义且出现频率较高的感性形容词,通过问卷调查分析女性消费者对运动内衣后背款式造型的主观感性评价,并用SPSS 23.0软件进行均值分析、因子分析和聚类分析,将女性消费者模糊的感性需求主观印象转化为量化数据。根据量化结果,将不同运动内衣款式造型分成不同的类簇,直观反映出运动内衣后背款式造型的感性因子与调查对象感性心理的相关性。该研究对运动内衣后背款式造型的设计具有一定的指导意义。

Back Style Study of Sports Underwear Based on Kansei Engineering

Combined with the Kansei engineering principle,seven pairs of perceptual adjectives with opposite meaning and high frequency were selected.Through questionnaire survey,the subjective perceptual evaluation of female consumers on the back style of sports underwear was analyzed.And SPSS 23.0 software was used for mean analysis,factor analysis and cluster analysis are employed to transform the fuzzy perceptual demand subjective impression of female consumers into quantitative data.According to the quantitative results,different sports underwear styles are divided into different clusters,which intuitively reflect the correlation between the perceptual factors of sports underwear back styles and the perceptual psychology of the respondents.This study has some guiding significance for the design of sports underwear’s back style.