| 企业以顾客为中心的营销策略过程研究 |
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| 引用本文： | 刘华.企业以顾客为中心的营销策略过程研究[J].中原工学院学报,2008,19(1):55-58. |
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| 作者姓名： | 刘华 |
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| 作者单位： | 北京大学,新闻传播学院,北京,100871;邹友开工作室,北京,100027 |
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| 摘 要： | 试图构建企业以顾客为中心的营销策略过程的一般模型，并利用已有的研究成果对其构成要素进行了深入分析．在此基础上，对此模型所形成的企业营销策略循环进行分类分析，并以实例说明它们所代表的现实意义，从而为企业的决策提供帮助．
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| 关 键 词： | 顾客 营销策略 循环过程 企业营销策略 以顾客为中心 过程研究 Enterprise Research Customer Focusing Process 决策 意义 代表 分类分析 循环 一般模型 构成要素 利用 |
| 文章编号： | 1671-6906（2008）01-0055-04 |
| 收稿时间： | 2007-11-05 |
| 修稿时间： | 2007年11月5日 |
A Research on the Enterprise's Marketing Strategic Process Focusing on Customer |
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| LIU Hua.A Research on the Enterprise''''s Marketing Strategic Process Focusing on Customer[J].Journal of Zhongyuan Institute of Technology,2008,19(1):55-58. |
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| Authors: | LIU Hua |
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| Abstract: | Establishing marketing strategy focusing on customer has already become a main factor to the success of enterprise. This paper attempts to make a general model for the process of it and a thorough analysis of every unit making up of the process based on the studies of many scholars. With the help of the model, this paper also defines the several circulation of the process, depending on the units forming it and explains it bY example of enterprise. This paper hopes the research may bring help to enterprise. |
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| Keywords: | customer marketing strategy circulation process |
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